original url: 43-language-to-use-in-research

After Anna and Tom’s dinner date, the idea for a new plastic vegetable is developing in Anna’s mind. But before she can pitch the proposal to Paul she is going to need to do some thorough research!

Language to use in customer research

This episode focuses on the language you need to carry out customer research.

Phrases from the programme:

• Could I ask for your opinion on a new product we are hoping to develop?
• What plastic products do you currently use?
• What products would you like to see us sell in the future?
• How do you feel about the idea of selling plastic vegetables?
• Any particular vegetable you would like to see?

Listening Challenge

original url: 44-language-to-in-dealing-with-it-support

Disaster strikes the computers of Tip Top Trading! Something has happened and everyone’s work has disappeared. Anna calls in the IT support, but can she explain to them what the problem is and can they actually help?

Language to use in dealing with IT (information technology) problems

This episode focuses on language that you might use when sorting out a problem with your computer.

Phrases from the programme:

original url: 45-language-for-making-an-elevator-pitch

Anna’s about to pitch her plastic vegetable idea to Paul, but will she have the chance to speak to him? The only opportunity may be very short – Anna will need to get her elevator pitch perfect if she’s going to be successful!

Language to use in an ’elevator pitch'

This episode focuses on what to say when you have limited time to pitch a new idea, perhaps in a lift or elevator.

original url: 46-language-for-being-in-charge

Last time at Tip Top Trading we heard Anna give the perfect elevator pitch for her new plastic aubergine idea to her boss. But Paul went off to a biscuit-lover’s convention and hasn’t come back! What’s happened, and more importantly who will step up to take charge while the boss is missing?

Language to use when you’re in charge

This episode focuses on language that you might use when you have to ‘act up’ as the boss.

original url: 47-language-to-clear-up-confusion

With Paul still out of action following his biscuit-related accident Anna is taking charge at Tip Top Trading. What will she do when she and Tom discover a mysterious note in Paul’s office – and how will she stop rumours flying round the office?

Language to use for clearing up confusion

This episode focuses on the language that you might use when rumours are spreading and you need to put a stop to them.

original url: 48-language-for-networking

Anna and the rest of the Tip Top Trading team are at the International Plastics Convention and looking to promote their business. Will Anna be able to network and make some useful contacts at the conference?

Language to for networking

This episode focuses on the language that you might use when you are trying to make new business contacts at a conference.

Phrases from the programme:

• Excuse me, hello, I’m Anna. I work as a Sales Executive at Tip Top Trading.
• Can you tell me about your company?
• Can I briefly tell you about what our company does?
• I think we might be able to help you.
• Here’s my business card should you want to call.

Listening Challenge